Content & audience strategist.
Crafting stories.

I'm a newsy turned UX/CX content strategist with a knack for transforming complex information into clear, actionable messaging. My journey began in newsrooms breaking down complicated stories, which has grown into a passion for helping people navigate big financial decisions with confidence.

These days, I'm diving deep into email, UX and SMS copy helping companies capture attention and build trust. My expertise spans everything from mapping customer journeys and identifying pain points to bringing those insights to life with engaging copy that actually converts.

When I'm not optimizing customer flows or working with design teams, I'm usually exploring cultures through food and travel or dancing at the nearest live music event. I'm a lover of experiences personally and professionally. I believe the most engaging content comes from real-world inspiration, and I bring that perspective to every project.